The Effect Of Halal Labelization And Brand Image On Tourism Decisions In Demak District

This study aims to determine the effect of halal labeling on travel decisions in Demak Regency and to determine the effect of brand image on decision making traveling in Demak Regency. This type of research is qualitative and the research design aims to test hypotheses or explain the influence between variables (Indriantoro, et al., 2002:89). The population of this research is all consumers who travel in Demak Regency. Sampling was done by convenience sampling technique, namely collecting information from members of the population who are happy to provide information. Based on the results of research and hypothesis testing

This study aims to determine the effect of halal labeling on travel decisions in Demak Regency and to determine the effect of brand image on decision making traveling in Demak Regency.This type of research is qualitative and the research design aims to test hypotheses or explain the influence between variables (Indriantoro, et al., 2002:89).The population of this research is all consumers who travel in Demak Regency.Sampling was done by convenience sampling technique, namely collecting information from members of the population who are happy to provide information.Based on the results of research and hypothesis testing, it can be concluded that Brand Labeling has a positive contribution to Tourism Decisions in Demak Regency.Brand Image contributes positively to tourism decisions in Demak district.

INTRODUCTION
The development of the Indonesian economy today has given birth to various kinds of industries that produce consumer products, both those produced by domestic companies or domestic companies, as well as foreign companies.
Consumption products circulating in the market or in the community do not all have guaranteed and clear health production guarantees [1].Meanwhile, in cases like this, the public or consumers should have the right to require guarantees from consumption products circulating in the market to ensure mutual safety.As Larassita said, the community really needs correct information about the products they consume, be it quantity, content, quality or other important things [2].
To meet the needs of his life, a consumer must choose the goods and services he will consume.The number of options available, the conditions faced, as well as the underlying considerations that then make the decision making of one individual different from another individual.Decision is a choice of action from two or more alternative choices.In other words, the person making the decision must have one choice from several available alternatives.Ramadhan (2021) [3] argues that if a person is faced with two choices, namely buying and not buying, and then he chooses to buy, then he is in a position to make a decision.
The purchase decision is a process in a real purchase, whether to buy or not.Of the various factors that influence consumers in purchasing a product or service, consumer purchasing decision making is a process of selecting one of several alternative problem solving with real follow-up.After that the consumer can evaluate the choice and then determine the attitude to be taken.The purchase decision is a process in a real purchase, whether to buy or not.Of the various factors that influence consumers in purchasing a product or service, consumer purchasing decision making is a process of selecting one of several alternative problem solving with real follow-up.After that the consumer can evaluate the choice and then determine the attitude to be taken next [4], [5].
The opinion of Miauw (2016) [6] that in the evaluation stage, consumers will form preferences for brands that are in the choice set, although consumers form a brand evaluation there are two factors that are between purchase intentions and purchase decisions, the first factor is attitude.In other words, the extent to which another person's attitude reduces a person's preferred alternative will depend on two things : (1) the intensity of the person's negative attitude towards the consumer's preferred alternative and (2) the consumer's motivation to comply with the wishes of others.The more intense the negative attitude of others and the closer the other person is to the consumer, the more consumers will change their purchase intention, the opposite is also true.The buyer's preference for a particular brand will increase if other people also really like the same brand.The second factor is unanticipated situational factors, situations that can arise and change purchase intentions.The consumer's decision to postpone or avoid a purchase decision is strongly influenced by the perceived risk, there are several kinds of risks that consumers can feel in buying and consuming a product including: the product does not perform as expected, the product poses a threat to the welfare or physical health of the Strong control will make consumers to make purchasing decisions [9], [10].
Purchasing decision making is an individual activity that is directly involved in obtaining and using the products offered.A buying decision process is not just knowing some of the factors that influence the buyer, but based on the role in the purchase and the decision to buy.This process is a problem solving process in buying products and services to meet consumer needs [11].
The products available in Demak Regency are not directly proportional to the effort to give halal labels to loyal products or places in Demak Regency.Not a few consumer products that do not have halal certification or labels by the government.This was conveyed directly by Mr. Heru Ismawang, chairman of the Indonesian Hotel and Restaurant Association (PHRI), saying that it is still very understandable that less than 50 percent of restaurants and food in Demak Regency have halal certificates because this rule has just been socialized.In the near future, it will make the procurement of halal certificates for restaurants and each of these food products a main program priority, this is also to support Demak Regency as a city guardian [12].
Based on this explanation, it can be described that the use of halal labels on products in Demak Regency is still very minimal, so that it is one of the efforts of the local government to make this as one of the main programs so that in the future, Demak Regency can be known as a tourist destination.halal in Indonesia.
The problem of procuring halal labels on products is a separate test for the residents of Demak in choosing and consuming a product, because without paying attention to the halal label or the quality of goods which in this case is referred to as preference, it will have a dangerous impact on the body condition for those who consume it.This is a concern in itself, not a few residents of Demak who consume products only based on the benefits listed through advertisements or consume products only following trends without considering the halalness of the products they consume [13].
Brand image is the perception and belief made by consumers, as reflected in the associations that occur in the memory of consumers.A good brand image will form a purchasing decision on products and services, with a good brand image will have an impact on consumer perceptions, where consumers will have a positive impression of the brand.http://doi.org/10.30988/jmil.v7i2.994 If a brand is able to meet consumer expectations and provide product quality assurance at every opportunity for its users, consumers will be more confident in their choices and consumers will have confidence in the brand, like the brand, and consider the brand as part of themselves.Quality brands can easily create consumers in purchasing decisions for the products offered.Thus, the brand will influence consumer purchasing decisions [14].
Based on the research results of Dewi et al (2016) [2] , the brand of a product is one of the concerns in consumer considerations in deciding to buy company products.The selection of a product brand depends on the image attached to the product.Companies must be able to provide the best according to the needs and desires of consumers.Consumers view brand image as the most important part of a product.In other words, brand image is one of the most important elements that can encourage consumers to buy products.The better the brand image attached to the product, the more interested consumers will be to buy the product.Based on this description, it can be concluded that the halal label and brand image are very important especially for Muslims because they influence consumers in making purchasing decisions for a product.
Halal labeling and brand image on purchasing decisions are related as explained in the background above.Therefore, researchers are interested in conducting research related to halal labeling and brand image on the decision to travel in Demak Regency.This study aims to determine the effect of halal labeling on travel decisions in Demak Regency and to determine the effect of brand image on decision making traveling in Demak Regency.

METHODS
This type of research is qualitative and the research design aims to test hypotheses or explain the influence between variables [15].
The type of research you're describing sounds like it leans more towards quantitative research rather than qualitative.In quantitative research, the aim is often to test hypotheses or establish relationships between variables through statistical analysis.This involves collecting numerical data and analyzing it using various statistical methods to draw conclusions about the relationships between variables [16].
Qualitative research, on the other hand, typically focuses on exploring phenomena in depth, often using methods like interviews, observations, or content analysis to gather rich, descriptive data.While qualitative research can certainly contribute to explaining influences between variables, it tends to prioritize understanding the nuances and complexities of a situation rather than testing specific hypotheses or establishing statistical relationships [17].
The population of this research is all consumers who travel in Demak Regency.Sampling was done by convenience sampling technique, namely collecting information from members of the population who are happy to provide information.Convenience sampling is a method of non-probability sampling where researchers select participants based on their easy availability and accessibility.It's commonly used when it's challenging or impractical to gather a random or representative sample from the entire population [18]..9810Reliable Based on the above data item reliability results, by comparing the Alpha values above 0.80, all items are said to be reliable.

Description of Respondents Response
In The number of benefits of products in Demak Regency tourism that are in accordance with consumer health needs (Y1.1.1),respondents stated Agree there were 50 tourists (50.0%), 49 tourists (49.0%) stated strongly agree, there was 1 tourist (1.0% ) expressed somewhat agree and no tourists expressed disagree and strongly disagree.
2) Products in Demak Regency tourism have a good impact on health (Y1.1.2),respondents stated that they agreed there were 50 tourists (50.0%), 46 tourists (46.0%) stated strongly agree, and not one tourist stated somewhat agree , disagree and strongly disagree.
3) Sickness or symptoms cause consumers to choose products in Demak Regency tourism (Y1.1.3),respondents agree that there are 51 tourists (51.0%), 46 tourists (46.0%) strongly agree.4) Products in Demak Regency tourism are easy to get anywhere (Y1.1.4),respondents agreed that there were 51 tourists (51.0%), 46 tourists (46.0%) strongly agreed, and there was not one tourist who stated somewhat agree, disagree and strongly disagree.a. Social Factors (Y1.2) Based on the description above regarding the description of respondents' responses to Social Factors, they agreed 58.0%, which means that tourists in Demak Regency tourism agreed with being recommended by the closest people to buy products in Demak Regency tourism in table 5.
Based on positive experiences that are felt so that there is a desire to buy products in Demak Regency Tourism (Y1.4.1),where respondents who strongly agree are 49 tourists (49.0%), 47 tourists (47.0%) agree, 3 tourists (3.0%) stated somewhat agree, 1 tourist (1.0%) stated disagree and no 1 tourist stated strongly disagree. 2) The existence of a halal label on product packaging in Demak Regency Tourism guarantees the halalness of the product (Y1.4.2), the respondents agreed that there were 52 tourists (52.0%), 44 tourists (44.0%) strongly agreed, 3 tourists (3.0%) ) stated somewhat agree, and 1 tourist (1.0%) stated disagree and there was not one tourist who stated strongly disagree. 3) The existence of a halal label on the product reinforces that the product is not dangerous for consumption (Y1.4.3), respondents agreed that there were 48 tourists (48.0%), 47 tourists (47.0%) stated strongly agree, 4 tourists (4.0%) stated Slightly agree, 1 traveler (1.0%) disagreed and there was not one traveler who strongly disagreed.
2) I always pay attention to the presence or absence of the "Halal" image before making a purchase (X1.2), respondents agree that there are 58 tourists (58.0%), 36 tourists (36%) strongly agree, 6 tourists (6.0%) say somewhat agree, and there are no tourists who disagree and strongly disagree.
3) I know the location of the "Halal Label" image on the product packaging in Demak Regency tourism (X1.3), respondents agree that there are 58 tourists (58.0%), 36 tourists (36%) strongly agree, 6 tourists (6.0%) ) expressed somewhat agree, and there were no tourists who expressed disagreement and strongly disagreed.a. Writing (X2.2) Based on Table 10, the respondent's responses to writing agree with 57.6% which means that the "Halal" written on the product helps me identify the product before making a purchase, and the "Halal" text on the product is clearly legible.Writing is supported by several indicators as below: 1) The presence of "Halal" written on the product helped me identify the product before making a purchase (X2.2.1), respondents who agreed there were 89 tourists (71.2%), 33 tourists (26.4%) strongly agreed, 3 tourists ( 2.4%) stated somewhat agree, and there was not a single tourist who stated disagree and strongly disagree.
2) The words "Halal" on the product are clearly legible (X2.2.2), respondents who agree 75 tourists (60.0%), 46 tourists (36.8%) strongly agree, 4 tourists (3.2%) slightly agree, and not a single traveler disagreed and strongly disagreed.a. Combination of Image and Text (X1.3)Based on the table 11, the respondents' responses to the images stated that they strongly agree with 57.0% which means that knowing the combination of images and writings on the product is the official "Halal Label" from the MUI and the existence of a "Halal Label" image is a consideration for having a product in Demak Regency tourism before make a purchase.1) I know the combination of images and writings of the official "Halal Label" product from MUI (X1.3.1),respondents stated strongly agree that there were 55 tourists (55.0%), 43 tourists (43.0%) agreed, and not one tourist stated somewhat agree, disagree and strongly disagree.
2) The existence of pictures and the words "Halal" is a consideration for having products in Demak Regency tourism (X1.3.2),respondents agree that there are 58 tourists (58.0%), 36 tourists (36%) strongly agree, 6 tourists (6.0 %) stated somewhat agree, and there were no tourists who disagreed and strongly disagreed.a. Sticking to the Packaging (X2.4)Based on Table 11 above, the respondents' responses regarding sticking to the packaging agreed at 57.6% which means that there is a packaging labeled "Halal" making it easier to provide information and confidence in product quality.Sticking to the packaging is supported by several indicators as table 12. 1) Because the "Halal Label" packaging makes it easier to provide information and confidence in product quality (X2.4.1), respondents who agreed there were 89 tourists (71.2%), 33 tourists (26.4%) strongly agreed, 3 tourists ( 2.4%) stated somewhat agree, and there was not a single tourist who stated disagree and strongly disagree.

Description of Brand Image Variable (X2)
Brand Image (X2) as measured by the product is easy to remember (X2.1), great and modern (X2.2), and meaningful (X2.3).Description of Brand Image will be presented as follows in table 13 13, related to the description of respondents' responses to the Brand Image variable, respondents agreed 77.6%, meaning that the product is easy to remember, looks great and modern and has the meaning (in a positive sense) to form a tourist brand image in Demak Regency and attract attention.This Brand Image is formed by several dimensions.
The product becomes easy to remember (X2.1), based on the above shows that respondents agree there are 74.4%, which means that the product brand in Demak Regency tourism is a well-known brand, product brands in Demak Regency tourism are widely marketed in the environment.the community and many people who use product brands in Demak Regency tourism can be easily remembered by tourists visiting Demak Regency tourism.The product becomes easy to remember in the form of a number of indicators in table 14.
Great and Modern Impression (X2.2), above shows that tourists agree there are 71.2%, which means that the product brands in Demak Regency tourism are widely marketed through print media and mass tourists seem great and modern to support Demak Regency tourism.This Great and Modern Impression is shaped by several indicators, in table 15.  4.15 above, it shows that respondents agreed there were 79 tourists (63.2%), 33 tourists (26.4%) strongly agreed , 12 tourists (9.6%) stated somewhat agree and 1 traveler (0.8%) stated disagree and no tourists stated strongly disagree.2) Products in Demak Regency tourism can be consumed by all groups, both children, adults and the elderly (X2.4.2), respondents agreed there were 76 tourists (60.8%), 34 tourists (27.2%) strongly agreed , 13 tourists (10.4%) stated somewhat agree, and 2 tourists (1.6%) disagreed and no tourists stated strongly disagree.

Halal Labeling Affects Tourism Decisions in Demak Regency
This study shows that Halal Labeling has a positive contribution to Tourism Decisions in Demak Regency.The findings of this study found that the Halal Labeling of tourists visiting Demak Regency tourism was good, meaning that the images, writings, combinations of images and writing and sticking to the packaging were good.This Labeling Variable is supported by: a. Picture Pictures by tourists agree which means that tourists know the meaning of the "Halal Label" image on the products in Demak http://doi.org/10.30988/jmil.v7i2.994Regency tourism, tourists always pay attention to the presence or absence of the "Halal" image before making a purchase, and tourists know the location of the "Halal Label" image on the product packaging in Demak Regency tourism is good.This image is measured by: 1) tourists know the meaning of the "Halal Label" image on the products in Demak Regency tourism 2) tourists always pay attention to the presence or absence of the "Halal" image before making a purchase 3) tourists know the location of the "Halal Label" image on the product packaging in Demak Regency tourism b.Writing The respondent's writing agrees, which means that the writing that includes the words "Halal" contained on the product identifies the product before making a purchase and the words "Halal" on the product are clearly legible.Writing is measured by: 1) the presence of "Halal" written on the product identifies the product before making a purchase 2) The words "Halal" on the product are clearly legible c.Combination of Image and Text The combination of pictures and writings respondents agreed, which means that tourists know that the combination of pictures and writings on the product is the official "Halal Label" from the MUI and the presence of pictures and writing into consideration for choosing existing products has become a consideration for tourists traveling in Demak Regency.The combination of images and text, is as follows: 1) tourists know that the combined image and text on the product is the official "Halal Label" from MUI 2) the presence of pictures and writing is a consideration in choosing an existing product d.Sticking to the packaging Sticking to the packaging consisting of because it is contained in the "Halal Label" packaging makes it easier to provide information and confidence that the product quality has gone well.

Brand Image Affects Tourism Decisions in Demak Regency
The research findings indicate that Brand Image has a positive contribution to Tourism Decisions in Demak Regency.This brand image can increase if the Tourist Decisions in Demak Regency are good tourists.This can be seen from the statements from tourists about Brand Image that they agree that the product is easy to remember, looks great and modern, has meaning (in a positive sense) and attracts attention, therefore this Brand Image needs to be leveled by: a. Products Become Easy to Remember Based on tourists' statements about products being easy to remember, they agree, which means that the product brands in Demak Regency tourism are well-known brands, product brands in Demak Regency tourism are widely marketed in the community, and many people use existing product brands.in Demak Regency tourism, tourists are easy to remember.b.Impressed Great And Modern Based on the tourists' questions about being impressed with being great and modern, they agree, which means that the product brands in Demak Regency tourism are widely marketed through print and mass media and have been running well.c.Has Meaning (in a Positive Meaning) Based on the response of tourists' statements about having meaning (in a positive sense) is agree, which means that the product brand in Demak Regency tourism is believed to be able

Table 1 .
Data Validity and Reliability Test Results Question Items Reliability Test The reliability test of item data can be seen in the following table 2.

Table 3 .
Description of Respondents' Responses to Travel Decision Variables this sub-chapter, a description of the data regarding the dimensions of factors and research variables is presented.Research Variables are Travel Decisions (Y1), Halal Labeling (X2), and Brand Image (X2) 1. Description of Travel Decision Variables (Y1) The Travel Decision Variable (Y1) is measured by several dimensions, namely Cultural Factors (Y1.1),Social Factors (Y1.2),Personal Factors (Y1.3), and Psychological Factors (Y1.4).The description of the respondents' responses to the Travel Decision variable will be explained in table 3 below.Source: SPSS Processed Data Based on the table 3 above regarding the Travel Decision variable, respondents agreed 53.0%, which means that the decision to travel in Demak Regency a. Cultural Factors (Y1.1)In accordance with the above regarding the responses of respondents regarding Cultural Factors (Y1.1) stating Agree at 54.0% which means that all tourists visiting Demak Regency tourism agree with the many Yulianto et.al http://doi.org/10.30988/jmil.v7i2.994340

Table 4 .
Indicator Dimensions of Cultural Factors

Table 5 .
Indicators of the Social Factors Dimension Based on the data that has been collected and the frequency presented in Table 4.3, it appears that the respondents agreed at 58.0%, which means that Demak Regency tourist tourists agree to buy products in Demak Regency tourism which are used to maintain body health, monthly income that allows them to buy products in Demak Regency.Demak Regency tourism and buy products that are in Demak Regency tourism because the existing products are already labeled halal.Displaying a description of the frequency of the Personal Factor indicator, is as follows in table 6. http://doi.org/10.30988/jmil.v7i2.994

Table 7 .
Indicators of the Dimensions of Psychological Factors

Table 8 .
Description of Respondents' Responses to Halal Labeling Variables

Table 9 .
Description of Respondents' Responses to Image Dimensions

Table 10 .
Description of Respondents' Responses to the Dimensions of Writing

Table 11
Description of Respondents' Responses to the Dimensions of Combination of Pictures and Writings http://doi.org/10.30988/jmil.v7i2.994

Table 12
Description of Respondents' Responses to Dimensions Attached to Packaging .

Table 13 .
Description of Respondents' Responses to Brand Image Variables

Table 14 .
Description of Respondents' Responses to Product Dimensions Becomes Easy to Remember

Table 15 .
Description of Respondents' Responses to the Dimensions of Satisfaction

Table 16
Description of Respondents' Responses to Meaningful Dimensions (in a Positive sense)

Table 17 .
Description of Respondents' Responses to Attention Dimensions Various health benefits of products in tourism in Demak Regency have attracted public attention (X2.4.1), based on Table Yulianto et.al http://doi.org/10.30988/jmil.v7i2.994350 to cure various diseases and product brands in Demak Regency tourism believe it can relieve symptoms of illness, tourists have that belief.d.Draw attention Tourists' responses about attracting attention are agree, which means that the various health benefits of the products in Demak Regency tourism attract people's attention and the products in Demak Regency tourism can be consumed for all children, adults and parents trust it.CONCLUSION Based on the results of research and hypothesis testing, it can be concluded that Brand Labeling has a positive contribution to Tourism Decisions in Demak Regency.Brand Image contributes positively to tourism decisions in Demak district.The finding suggests that consumers in Demak Regency are influenced positively by both the labeling of brands and the overall image associated with those brands when making tourism decisions.This implies that factors such as brand recognition, reputation, and perceived quality play a significant role in shaping consumer behavior in the tourism sector within Demak Regency.Such conclusions could have several implications for stakeholders involved in tourism promotion and management in Demak Regency.For instance, they may emphasize efforts to strengthen brand labeling and improve brand image as part of their marketing strategies to attract more tourists.Additionally, they could invest in activities that enhance the positive perception and reputation of brands associated with tourism offerings in the region.However, it's important to consider the limitations of the study, particularly if convenience sampling was used.While these findings provide valuable insights, they may not fully represent the entire population of consumers who travel in Demak Regency.Therefore, further research using more robust sampling methods could help validate and generalize these findings.