Riyanto, F., GS, A. D., Panjaitan, R., Yusuf, M., & Sukri, S. A. (2023). The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality. Jurnal Manajemen Industri Dan Logistik, 7(2), 249–260. https://doi.org/10.30988/jmil.v7i2.1070