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PERLUKAH PENDAMPINGAN TERHADAP PELAKU UMKM DALAM MEMANFAATKAN MEDIA SOSIAL SEBAGAI SALURAN PEMASARAN STRATEGIS?

DOI : 10.30988/jmil.v3i2.146
Alfian Budi Primanto (Universitas Islam Malang - Indonesia) (1), Fahrurrozi Rahman (Universitas Islam Malang - Indonesia) (2)
(1) Fakultas Ekonomi dan Bisnis, Universitas Islam Malang, Indonesia ,
(2) Fakultas Ekonomi dan Bisnis, Universitas Islam Malang, Indonesia
119-128
Abstract : 1409
PDF - FULL TEXT : 683

Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector

DOI : 10.30988/jmil.v6i2.1090
Heny Hendrayati (1), Marchela Indah Atrisia (2), Azhyra Rana Pinasthika (3), Perengki Susanto (4), Rosa Prafitri Juniari (5)
(1) Manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, Bandung, Indonesia ,
(2) Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Islam Syekh-Yusuf, Tangerang, Indonesia ,
(3) Manajemen, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia, Bandung, Indonesia ,
(4) Manajemen, Fakultas Ekonomi, Universitas Negeri Padang, Padang, Indonesia ,
(5) Manajemen, Fakultas Ekonomika dan Bisnis, Surabaya, Indonesia
284-296
Abstract : 458
PDF - full text : 75

The Influence Of Building And Atmosphere On The Development Of Coffee Shop Businesses In The SDGs Era Through Social Media As Intervening Variable

DOI : 10.30988/jmil.v6i1.1010
Achmad Faqih (1), Siti Aisyah (2), Wachdijono Wachdijono (3), Eva Rosdiana (4)
(1) Agribusiness Program, Faculty of Agriculture, Swadaya Gunung Jati University Pemuda Street No.32 Cirebon City, Indonesia ,
(2) Agribusiness Program, Faculty of Agriculture, Swadaya Gunung Jati University Pemuda Street No.32 Cirebon City, Indonesia ,
(3) Agribusiness Program, Faculty of Agriculture, Swadaya Gunung Jati University Pemuda Street No.32 Cirebon City, Indonesia ,
(4) Agribusiness Program, Faculty of Agriculture, Swadaya Gunung Jati University Pemuda Street No.32 Cirebon City, Indonesia
99-111
Abstract : 562
PDF - full text : 308

PENGARUH PROMOSI, SOCIAL MEDIA MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN YANG MENINGKATKAN PELANGGAN PADA TIKET.COM

DOI : 10.30988/jmil.v4i1.1291
Prihartono Prihartono (1), Umi Narimawati (2), Denok sunarsi (3)
(1) Komputerisasi Akuntansi, Politeknik Piksi Ganesha, Indonesia ,
(2) Universitas Komputer Indonesia, Bandung, Indonesia ,
(3) Universitas Pamulang, Tangerang Selatan, Banten, Indonesia
84-95
Abstract : 520
FULL TEXT : 13

THE MEDIATING EFFECT OF EMOTIONAL ATTACHMENT BETWEEN SOCIAL MEDIA INTERACTIVITY AND WORD OF MOUTH

DOI : 10.30988/jmil.v5i2.1150
Vidyarini Dwita (1), Megawati Megawati (2)
(1) Faculty Economics, Department of Management , Universitas Negeri Padang , Indonesia, Indonesia ,
(2) Faculty Economics, Department of Management , Universitas Negeri Padang , Indonesia
141-153
Abstract : 416
PDF - full text : 194

Improving Airplane E-ticket Purchasing Decisions Through Social Media Marketing Instagram and Ease of Use of Online Travel Agent Applications in Indonesia Mediated by Trust

DOI : 10.30988/jmil.v8i1.1410
Edhie Budi Setiawan (1), Dian Artanti Arubusman (2), Atong Soekirman (3), Peppy Fachrial (4), Indriani Maysandra (5)
(1) Trisakti Institute of Transportation and Logistics, Jakarta, Indonesia ,
(2) Trisakti Institute of Transportation and Logistics, Jakarta, Indonesia ,
(3) Trisakti Institute of Transportation and Logistics, Jakarta, Indonesia ,
(4) Trisakti Institute of Transportation and Logistics, Jakarta, Indonesia, Indonesia ,
(5) Trisakti Institute of Transportation and Logistics, Jakarta, Indonesia, Indonesia
97-112
Abstract : 415
PDF - full text : 53

The Effect of Entrepreneurial Orientation, Working Capital And Market Orientation on The Performance of SMEs

DOI : 10.30988/jmil.v7i1.1106
Wayan Ardani (1), Denok sunarsi (2)
(1) Mahendradatta University, Indonesia ,
(2) Pamulang University, Tangerang Selatan, Banten, Indonesia, Indonesia
91-104
Abstract : 540
PDF - full text : 154

THE EFFECT OF SOCIAL MEDIA ON BRAND LOYALTY (STUDY CASE: FACEBOOK FAN PAGE FOR GROWING UP MILK IN INDONESIA)

DOI : 10.30988/jmil.v5i2.1151
Indah Tri Novita (1)
(1) University of Indonesia
154-170
Abstract : 160
PDF - full text : 40

The Effect Of Social Media Promotion And Word Of Mouth On The Decision To Visit The Attraction Of Tanjung Bias Beach, West Lombok Regency

DOI : 10.30988/jmil.v8i1.1074
Lalu Masyhudi (1), Lalu Satria Utama (2), Ni Putu Ajeng Chelsania (3), Sri Susanty (4), Murianto Murianto (5), I Ketut Purwata (6)
(1) Sekolah Tinggi Pariwisata Mataram, Indonesia ,
(2) Institut Pemerintahan dalam Negeri, Indonesia ,
(3) Sekolah Tinggi Pariwisata Mataram, Indonesia ,
(4) Sekolah Tinggi Pariwisata Mataram, Indonesia ,
(5) Sekolah Tinggi Pariwisata Mataram, Indonesia ,
(6) Sekolah Tinggi Pariwisata Mataram, Indonesia
113-125
Abstract : 693
PDF - full text : 98

The Role of Organizational Citizenship Behavior (OCB), Perceived Organizational Support (POS) on SMEs Performance by Mediation of Organizational Commitment

Elyzabeth Wijaya (1)
(1) Dept. Manajemen Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia, Indonesia
Abstract : 791
PDF - full text : 315

Technology Readiness Index in The Application of Blockchain Technology In Indonesian Carbon Exchange

DOI : 10.30988/jmil.v8i2.1443
Dayan Hakim Natigor Sipahutar (1), Yoyo Sudaryo (2), Taufik Walhidayat (3), Gary Cokins (4)
(1) Universitas Indonesia Membangun, Bandung, Indonesia ,
(2) Universitas Indonesia Membangun, Bandung, Indonesia ,
(3) University of Indonesia, Indonesia ,
(4) Northwestern University, USA, United States
197-209
Abstract : 1020
PDF - full text : 144

Role of Digital Marketing and Digital Transformation in the SME's Financial Performance

DOI : 10.30988/jmil.v8i1.1348
Nagian Toni (1), Thomas Sumarsan Goh (2), Nyoto Nyoto (3), Rita Hong (4)
(1) Universitas Prima Indonesia, Medan ,
(2) Universitas Methodist Indonesia ,
(3) Institut Bisnis dan Teknologi Pelita Indonesia, Pekanbaru ,
(4) Universitas Prima Indonesia, Medan
01-16
Abstract : 390
PDF - full text : 242
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