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Vol 3, No 2 (2019): page 94 - 173 PERLUKAH PENDAMPINGAN TERHADAP PELAKU UMKM DALAM MEMANFAATKAN MEDIA SOSIAL SEBAGAI SALURAN PEMASARAN STRATEGIS? Abstract  PDF - FULL TEXT
Alfian Budi Primanto (Universitas Islam Malang - Indonesia), Fahrurrozi Rahman (Universitas Islam Malang - Indonesia)
 
Vol 8, No 1 (2024): May 2024 The Effect Of Social Media Promotion And Word Of Mouth On The Decision To Visit The Attraction Of Tanjung Bias Beach, West Lombok Regency Abstract  PDF - full text
Lalu Masyhudi, Lalu Satria Utama, Ni Putu Ajeng Chelsania, Sri Susanty, Murianto Murianto, I Ketut Purwata
 
Vol 6, No 2 (2022): page 177- 308 Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector Abstract  PDF - full text
Heny Hendrayati, Marchela Indah Atrisia, Azhyra Rana Pinasthika, Perengki Susanto, Rosa Prafitri Juniari
 
Vol 4, No 1 (2020): page 84 - 95 PENGARUH PROMOSI, SOCIAL MEDIA MARKETING, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN YANG MENINGKATKAN PELANGGAN PADA TIKET.COM Abstract  FULL TEXT
Prihartono Prihartono, Umi Narimawati, Denok sunarsi
 
Vol 8, No 1 (2024): May 2024 Improving Airplane E-ticket Purchasing Decisions Through Social Media Marketing Instagram and Ease of Use of Online Travel Agent Applications in Indonesia Mediated by Trust Abstract  PDF - full text
Edhie Budi Setiawan, Dian Artanti Arubusman, Atong Soekirman, Peppy Fachrial, Indriani Maysandra
 
Vol 5, No 2 (2021): page 75 - 217 THE MEDIATING EFFECT OF EMOTIONAL ATTACHMENT BETWEEN SOCIAL MEDIA INTERACTIVITY AND WORD OF MOUTH Abstract  PDF - full text
Vidyarini Dwita, Megawati Megawati
 
Vol 5, No 2 (2021): page 75 - 217 THE EFFECT OF SOCIAL MEDIA ON BRAND LOYALTY (STUDY CASE: FACEBOOK FAN PAGE FOR GROWING UP MILK IN INDONESIA) Abstract  PDF - full text
Indah Tri Novita
 
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