Identification of Digital Marketing Improvement Strategies for MSME Products and Services Post-Covid-19 Pandemic in Indonesia
Downloads
Downloads
F. Redjeki dan A. Affandi, "Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic,” Int. J. Sci. Soc., vol. 3, no. 1, Art. no. 1, Jan 2021, doi: 10.54783/ijsoc.v3i1.264.
M. Purba, D. Simanjutak, Y. Malau, W. Sholihat, dan E. Ahmadi, "The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia,” Int. J. Data Netw. Sci., vol. 5, no. 3, hlm. 275–282, 2021.
A. Affandi dkk., "Optimization of MSMEs empowerment in facing competition in the global market during the COVID-19 pandemic time,” Syst. Rev. Pharm., vol. 11, no. 11, hlm. 1506–1515, 2020.
S. Sudarmo, "Understanding the Challenges and Opportunities of Micro, Small, and Medium Enterprises During COVID-19 Pandemic in Indonesia: a Systematic Review,” Int. J. Bus. Econ. Manag., vol. 4, no. 1, hlm. 54–62, 2021, doi: 10.31295/ijbem.v4n1.825.
O. P. Joseph, J. E. Tulung, dan S. Wangke, "IMPACT OF SOCIAL MEDIA MARKETING TOWARDS BUSINESS PERFORMANCE OF MSMES IN MANADO DURING COVID-19 PANDEMIC,” J. EMBA J. Ris. Ekon. Manaj. Bisnis Dan Akunt., vol. 8, no. 4, Art. no. 4, Okt 2020, doi: 10.35794/emba.8.4.2020.30948.
D. Chaffey dan F. Ellis-Chadwick, Digital Marketing: Strategy, Implementation & Practice. Pearson UK, 2019.
S. Kingsnorth, Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page Publishers, 2022.
B. Melović, M. Jocović, M. Dabić, T. B. Vulić, dan B. Dudic, "The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro,” Technol. Soc., vol. 63, hlm. 101425, Nov 2020, doi: 10.1016/j.techsoc.2020.101425.
G. Dash dan D. Chakraborty, "Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19,” Sustainability, vol. 13, no. 12, Art. no. 12, Jan 2021, doi: 10.3390/su13126735.
H. Purnomo, "Software Trends in Improving Local Tourism Product Marketing in Indonesia: a Systematic Review,” Int. J. Bus. Econ. Manag., vol. 4, no. 1, hlm. 77–84, 2021, doi: 10.31295/ijbem.v4n1.1050.
C. Namugenyi, S. L. Nimmagadda, dan T. Reiners, "Design of a SWOT Analysis Model and its Evaluation in Diverse Digital Business Ecosystem Contexts,” Procedia Comput. Sci., vol. 159, hlm. 1145–1154, Jan 2019, doi: 10.1016/j.procs.2019.09.283.
J. Trenkle, "Survival in the digital age – A framework for formulating a digital transformation strategy in SME,” ICEB 2019 Proc. Newctle. Tyne UK, Des 2019, [Daring]. Tersedia pada: https://aisel.aisnet.org/iceb2019/34
B. H. Brata, S. Husani, dan H. Ali, "The influence of quality products, price, promotion, and location to product purchase decision on Nitchi at PT. Jaya Swarasa Agung in Central Jakarta,” Saudi J. Bus. Manag. Stud., vol. 2, no. 4, hlm. 357–374, 2017.
T. S. Harrington dan J. S. Srai, "Understanding stages of supply network emergence in technology commercialisation,” 2017, doi: 10/255827.
A. Pergelova, T. Manolova, R. Simeonova"Ganeva, dan D. Yordanova, "Democratizing Entrepreneurship? Digital Technologies and the Internationalization of Female"Led SMEs,” J. Small Bus. Manag., vol. 57, no. 1, hlm. 14–39, Jan 2019, doi: 10.1111/jsbm.12494.
J. Lawrence dan U. Tar, "The use of Grounded Theory Technique as a Practical Tool for Qualitative Data Collection and Analysis,” Electron. J. Bus. Res. Methods, vol. 11, no. 1, Art. no. 1, Jun 2013.
N. Leithold, H. Haase, dan A. Lautenschläger, "Stage-Gate® for SMEs: a qualitative study in Germany,” Eur. J. Innov. Manag., vol. 18, no. 2, hlm. 130–149, Jan 2015, doi: 10.1108/EJIM-07-2014-0070.
Piperopoulos, "Qualitative Research in SMEs and Entrepreneurship: a literature review of case study research,” Int. J. Econ. Bus. Res., 2010, doi: 10.1504/IJEBR.2010.035701.
S. Li, J. Zheng Li, H. He, P. Ward, dan B. J. Davies, "WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies,” Expert Syst. Appl., vol. 38, no. 8, hlm. 10606–10613, Agu 2011, doi: 10.1016/j.eswa.2011.02.128.
N. Meshko dan A. Savinova, "Digital marketing strategy: companies experience during pandemic,” VUZF Rev., vol. 5, no. 4, Art. no. 4, Des 2020, doi: 10.38188/2534-9228.20.4.05.
S. Hyder, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. BenBella Books, Inc., 2016.
I. Dodson, The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns. John Wiley & Sons, 2016.
D. O. Owolabi, "Evaluating the scope of digital marketing for small business promotion in Ireland,” masters, Dublin, National College of Ireland, 2021. Diakses: 24 Agustus 2022. [Daring]. Tersedia pada: https://norma.ncirl.ie/5533/
D. L. Hoffman dan M. Fodor, "Can you measure the ROI of your social media marketing,” MIT Sloan Manag. Rev., vol. 52, no. 1, hlm. 41–49, 2010.
A. J. Kim dan E. Ko, "Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand,” J. Bus. Res., vol. 65, no. 10, hlm. 1480–1486, Okt 2012, doi: 10.1016/j.jbusres.2011.10.014.
C. I. Enyinda, A. P. Opute, A. Fadahunsi, dan C. H. Mbah, "Marketing-sales-service interface and social media marketing influence on B2B sales process,” J. Bus. Ind. Mark., vol. 36, no. 6, hlm. 990–1009, Jan 2020, doi: 10.1108/JBIM-01-2019-0053.
M. Pagani, "Digital Business Strategy and Value Creation: Framing the Dynamic Cycle of Control Points,” MIS Q., vol. 37, no. 2, hlm. 617–632, 2013.
L. Lee dkk., "From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model,” J. Assoc. Consum. Res., vol. 3, no. 3, hlm. 277–293, Jul 2018, doi: 10.1086/698414.
R. Dahiya dan Gayatri, "A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market,” J. Glob. Mark., vol. 31, no. 2, hlm. 73–95, Mar 2018, doi: 10.1080/08911762.2017.1365991.
N. Barwitz dan P. Maas, "Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice,” J. Interact. Mark., vol. 43, hlm. 116–133, Agu 2018, doi: 10.1016/j.intmar.2018.02.001.
S. Querbach, N. Kammerlander, J. Singh, dan M. Waldkirch, "Pragmatic learning in family SMEs: a qualitative study of functional overload among family SME owner-managers,” J. Knowl. Manag., vol. 26, no. 2, hlm. 375–402, Jan 2021, doi: 10.1108/JKM-08-2020-0657.
H. Hong, J. D. Kubik, dan J. A. Scheinkman, "Financial Constraints on Corporate Goodness,” National Bureau of Economic Research, w18476, Okt 2012. doi: 10.3386/w18476.
C. de Villiers, S. Kuruppu, dan D. Dissanayake, "A (new) role for business – Promoting the United Nations' Sustainable Development Goals through the internet-of-things and blockchain technology,” J. Bus. Res., vol. 131, hlm. 598–609, Jul 2021, doi: 10.1016/j.jbusres.2020.11.066.
G. Simmons, G. A. Armstrong, dan M. G. Durkin, "An exploration of small business Website optimization: Enablers, influencers and an assessment approach,” Int. Small Bus. J., vol. 29, no. 5, hlm. 534–561, Okt 2011, doi: 10.1177/0266242610369945.
V. Dienchik, "Is it necessary to make your website mobile optimized?,” 2019.
J. B. Killoran, "How to Use Search Engine Optimization Techniques to Increase Website Visibility,” IEEE Trans. Prof. Commun., vol. 56, no. 1, hlm. 50–66, Mar 2013, doi: 10.1109/TPC.2012.2237255.
J. Dinet, J. M. C. Bastien, dan M. Kitajima, "What, where and how are young people looking for in a search engine results page? impact of typographical cues and prior domain knowledge,” dalam Proceedings of the 22nd Conference on l'Interaction Homme-Machine, New York, NY, USA, Sep 2010, hlm. 105–112. doi: 10.1145/1941007.1941022.
V. N. Gudivada, R. Baeza-Yates, dan V. V. Raghavan, "Big data: Promises and problems,” Computer, vol. 48, no. 03, hlm. 20–23, 2015.
R. Song, S. Moon, H. (Allan) Chen, dan M. B. Houston, "When marketing strategy meets culture: the role of culture in product evaluations,” J. Acad. Mark. Sci., vol. 46, no. 3, hlm. 384–402, Mei 2018, doi: 10.1007/s11747-017-0525-x.
J. Battelle, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Hachette UK, 2011.
B. Berki, "2D Advertising in 3D Virtual Spaces,” Acta Polytech. Hung., vol. 15, no. 3, hlm. 16, 2018.
S. A. Baker, "Alt. Health Influencers: how wellness culture and web culture have been weaponised to promote conspiracy theories and far-right extremism during the COVID-19 pandemic,” Eur. J. Cult. Stud., vol. 25, no. 1, hlm. 3–24, Feb 2022, doi: 10.1177/13675494211062623.
C. Abidin, "Visibility labour: Engaging with Influencers' fashion brands and #OOTD advertorial campaigns on Instagram,” Media Int. Aust., vol. 161, no. 1, hlm. 86–100, Nov 2016, doi: 10.1177/1329878X16665177.
J. Backaler, "Working with Influencers: Potential Paths to Take,” dalam Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business, J. Backaler, Ed. Cham: Springer International Publishing, 2018, hlm. 119–135. doi: 10.1007/978-3-319-78396-3_9.
A. B. Primanto and F. Rahman, "Perlukah Pendampingan Terhadap Pelaku Umkm Dalam Memanfaatkan Media Sosial Sebagai Saluran Pemasaran Strategis?," Jurnal Manajemen Industri dan Logistik (JMIL), vol. 3, no. 2, pp. 119-128 % 2598-5795, 2019.
T. Zulfikar, I. Aprianti, and E. Rachmawati, "Digital Marketing and Brand Image To Increase Consumer Purchase Interest," Jurnal Manajemen Industri dan Logistik (JMIL), vol. 6, no. 1, pp. 21-29, 2022.
M. Sova, M. T. Siregar, I. Ahmaddien, C. Aprinastuti, and K. Kristia, "Learning Management and ICT on the Learning Effectiveness: A Literature Review from Diverse Lenses," AL-ISHLAH: Jurnal Pendidikan, vol. 14, no. 2, pp. 1765-1776 % 2597-940X, 2022.
S. Suharyanto, "Dampak Kinerja Bauran Pemasaran Terhadap Keputusan Kuliah Calon Mahasiswa Politeknik X Cimahi," Jurnal Manajemen Industri dan Logistik (JMIL), vol. 2, no. 1, pp. 15-27 % 2598-5795, 2018.
E. Darmanto et al., "Decision Support System for Staff Assignment Using VIKOR Algorithm," 2021, vol. 1845: IOP Publishing, pp. 012029 % 1742-6596.
JMIL Jurnal Manajemen Industri dan Logistik (Journal of Industrial and Logistics Management) is an Open Access Journal. The authors who publish the manuscript in JMIL Jurnal Manajemen Industri dan Logistik agree to the following terms:
JMIL Jurnal Manajemen Industri dan Logistik is licensed under a Creative Commons Attribution 4.0 International License. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
This means:
(1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in JMIL Jurnal Manajemen Industri dan Logistik in whole or in part provided that the original work is properly cited. Users (redistributors) of JMIL Jurnal Manajemen Industri dan Logistik are required to cite the original source, including the author's names, JMIL Jurnal Manajemen Industri dan Logistik as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant JMIL Jurnal Manajemen Industri dan Logistik the right of first publication. Although authors remain the copyright owner.