The Effect Of Halal Labelization And Brand Image On Tourism Decisions In Demak District
Downloads
This study aims to determine the effect of halal labeling on travel decisions in Demak Regency and to determine the effect of brand image on decision making traveling in Demak Regency. This type of research is qualitative and the research design aims to test hypotheses or explain the influence between variables (Indriantoro, et al., 2002:89). The population of this research is all consumers who travel in Demak Regency. Sampling was done by convenience sampling technique, namely collecting information from members of the population who are happy to provide information. Based on the results of research and hypothesis testing, it can be concluded that Brand Labeling has a positive contribution to Tourism Decisions in Demak Regency. Brand Image contributes positively to tourism decisions in Demak district.
Downloads
S. Hoeffler and K. L. Keller, "The marketing advantages of strong brands," Journal of brand management, vol. 10, no. 6, pp. 421-445, 2003.
I. H. A. Dewi and M. P. Sutama, "Kontribusi Pencitraan (Akreditasi, Kualitas Pelayanan dan Promosi) terhadap Minat Kuliah di Universitas Slamet Riyadi Surakarta," Universitas Muhammadiyah Surakarta, 2016.
M. Ramadhan, "Pengaruh Labelisasi Halal Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Pada Toko Cake And Bakery di Kecamatan Dolok Sanggul Kabupaten Humbang Hasundutan," Universitas Islam Negeri Sumatera Utara, 2021.
N. Istining, "Pengaruh Labelisasi Halal Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Pada Produk Milagros Di Kecamatan Pudak Kabupaten Ponorogo," IAIN PONOROGO, 2018.
H. Arviani, D. Claretta, K. Kusnarto, N. Delinda, and S. Izzaanti, "Sosial Media Marketing: Peluang & Tantangan bagi UMKM Lokal Di Masa Pandemi Covid-19," JURNAL SIMBOLIKA: Research and Learning in Communication Study (E-Journal), vol. 7, no. 1, pp. 47-56 %@ 2442-9996, 2021.
K. Y. H. Miauw, "Motivasi Konsumen Dan Sikap Konsumen Terhadap Keputusan Pembelian Di Wild," Jurnal Performa: Jurnal Manajemen Dan Start-Up Bisnis, vol. 1, no. 5, pp. 567-575, 2016.
J. H. Mulyo, "Assessing brand switching level and behaviour of growing-up milk products in Java: A structural equation modeling and multigroup analysis," Heliyon, vol. 9, no. 5, 2023.
S. Andrian, "Digital Marketing and Product Variety on Shopee Online Shop Consumer Purchase Interests (Case Study on Management Study Program Student of the Faculty of Economics, Bhayangkara University, Jakarta Raya, Class of 2016)," Journal of Business and Management, vol. 3, no. 1, pp. 14-24, 2019.
M. I. Sam, Z. Tauhid, A. Hasanudin, and A. Ni'am Sholeh, "Himpunan Fatwa Majelis Ulama Indonesia bidang POM dan IPTEK," Emir, 2015.
D. Chaffey, F. Ellis-Chadwick, R. Mayer, and K. Johnston, Internet marketing: strategy, implementation and practice. Pearson Education, 2009.
N. I. Umayah, "Pengaruh Labelisasi Halal dan Citra Merek Terhadap Keputusan Pembelian Konsumen Pada Produk Milagros Di Kecamatan Pudak Kabupaten Ponorogo," ed: Skripsi Jurusan Hukum Ekonomi Syariah Fakultas SyariahInstitut Agama Islam ..., 2018.
M. Kososki and P. H. M. Prado, "Hierarchical structure of brand authenticity," in Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, 2017: Springer, pp. 1293-1306.
X. Fu, "Existential authenticity and destination loyalty: Evidence from heritage tourists," Journal of Destination Marketing & Management, vol. 12, pp. 84-94, 2019.
A. Setiyaningrum and E. Jusuf Udaya, "Prinsip-prinsip pemasaran," 2015.
D. Darmawan and P. Latifah, "Metode penelitian kuantitatif," 2013.
K. Kaharuddin, "Kualitatif: ciri dan karakter sebagai metodologi," Equilibrium: Jurnal Pendidikan, vol. 9, no. 1, pp. 1-8, 2021.
A. Juliandi and S. Manurung, Metodologi Penelitian Bisnis, Konsep dan Aplikasi: Sukses Menulis Skripsi & Tesis Mandiri. Umsu Press, 2014.
S. Siregar, "Metode penelitian kuantitatif: dilengkapi dengan perbandingan perhitungan manual & spss," 2015.
JMIL Jurnal Manajemen Industri dan Logistik (Journal of Industrial and Logistics Management) is an Open Access Journal. The authors who publish the manuscript in JMIL Jurnal Manajemen Industri dan Logistik agree to the following terms:
JMIL Jurnal Manajemen Industri dan Logistik is licensed under a Creative Commons Attribution 4.0 International License. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
This means:
(1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in JMIL Jurnal Manajemen Industri dan Logistik in whole or in part provided that the original work is properly cited. Users (redistributors) of JMIL Jurnal Manajemen Industri dan Logistik are required to cite the original source, including the author's names, JMIL Jurnal Manajemen Industri dan Logistik as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant JMIL Jurnal Manajemen Industri dan Logistik the right of first publication. Although authors remain the copyright owner.
