The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality
Downloads
Downloads
K. O. Keller, M. G. Dekimpe, and I. Geyskens, "Let your banner wave? Antecedents and performance implications of retailers' private-label branding strategies," Journal of Marketing, vol. 80, no. 4, pp. 1-19, 2016.
R. J. Kent and J. J. Kellaris, "Competitive interference effects in memory for advertising: are familiar brands exempt?," Journal of Marketing Communications, vol. 7, no. 3, pp. 159-169, 2001.
H. He, Y. Li, and L. Harris, "Social identity perspective on brand loyalty," Journal of business research, vol. 65, no. 5, pp. 648-657, 2012.
R. Panjaitan, "The role of digital loyalty program towards customer loyalty through a measure of satisfaction," The Winners, vol. 22, no. 2, pp. 163-171, 2021.
L. A. Agatha, V. H. Hariyanto, and H. W. S. Elgeka, "E-SATISFACTION, E-LOYALTY DAN E-TRUST PADA MAHASISWA PENGGUNA E-COMMERCE SHOPEE DI UNIVERSITAS SURABAYA," CALYPTRA, vol. 9, no. 2, 2021.
R. Batra, P. Lenk, and M. Wedel, "Brand extension strategy planning: Empirical estimation of brand–category personality fit and atypicality," Journal of marketing research, vol. 47, no. 2, pp. 335-347, 2010.
D. Hawkins, "Consumer behavior: Building marketing strategy," 2020.
M. Puzakova, H. Kwak, and J. F. Rocereto, "When humanizing brands goes wrong: The detrimental effect of brand anthropomorphization amid product wrongdoings," Journal of marketing, vol. 77, no. 3, pp. 81-100, 2013.
H. Cinthya and S. Rustiadi, "Proposed Business Growth Strategy for an Advertising Production Company That Penetrates the Small and Medium-Sized Business Market in Jakarta: A Business Case, Rentjana," Journal of Business and Management Studies, vol. 5, no. 4, pp. 52-71, 2023.
D. A. Aaker and C. Moorman, Strategic market management. John Wiley & Sons, 2023.
E. Hossien, J. Ali, and M. Mehdi, "The mediatory impact of brand loyalty and brand image on brand equity," African Journal of Business Management, vol. 6, no. 17, pp. 5692-5701, 2012.
K. L. Keller, "Conceptualizing, measuring, and managing customer-based brand equity," Journal of marketing, vol. 57, no. 1, pp. 1-22, 1993.
M. Polák, "The Analysis and Improvement of the Marketing Communications Mix of POLíK WINERY, sro," 2017.
J. H. Washburn and R. E. Plank, "Measuring brand equity: An evaluation of a consumer-based brand equity scale," Journal of Marketing theory and Practice, vol. 10, no. 1, pp. 46-62, 2002.
M. Eisend and N. E. Stokburger-Sauer, "Brand personality: A meta-analytic review of antecedents and consequences," Marketing Letters, vol. 24, pp. 205-216, 2013.
R. W. Belk, "Possessions and the extended self," Journal of consumer research, vol. 15, no. 2, pp. 139-168, 1988.
Y.-K. Liao, W.-Y. Wu, A. A. Amaya Rivas, and T. Lin Ju, "Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity," Social Behavior and Personality: an international journal, vol. 45, no. 1, pp. 1-18, 2017.
M. Taleghani and M. Almasi, "Evaluate the factors affecting brand equity from the perspective of customers using Aaker's model," Kuwait Chapter of Arabian Journal of Business and Management Review, vol. 33, no. 832, pp. 1-13, 2011.
P. Kotler and K. L. Keller, "Manajemen Pemasaran Edisi 13, Bahasa Indonesia Jilid 1 dan 3," Jakarta: Rajawali, 2012.
M. M. Dewi, "Pengaruh Brand Awareness, Perceived Quality of Brand, Brand Association, Brand Loyalty, dan Brand Image Terhadap Brand Equity Erigo Menurut Mahasiswa di Surabaya," CALYPTRA, vol. 6, no. 2, pp. 825–842-825–842, 2018.
E. Atilgan, Åž. Aksoy, and S. Akinci, "Determinants of the brand equity: A verification approach in the beverage industry in Turkey," Marketing intelligence & planning, vol. 23, no. 3, pp. 237-248, 2005.
P. W. Ermawati, A. Sudiro, and N. Khusniyah, "Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Ekuitas Merek pada Pelanggan Hypermarket di Kota Malang," Jurnal Aplikasi Manajemen, vol. 14, no. 2, pp. 373-386, 2016.
T.-L. Hu, C. Y. Chang, W.-C. Hsieh, and K.-H. Chen, "AN INTEGRATED RELATIONSHIP ON BRAND STRATEGY, BRAND EQUITY, CUSTOMER TRUST AND BRAND PERFORMANCE--AN EMPIRICAL INVESTIGATION OF THE HEALTH FOOD INDUSTRY," International Journal of Organizational Innovation, vol. 2, no. 3, 2010.
L. De Chernatony, From brand vision to brand evaluation: The strategic process of growing and strengthening brands. Routledge, 2010.
JMIL Jurnal Manajemen Industri dan Logistik (Journal of Industrial and Logistics Management) is an Open Access Journal. The authors who publish the manuscript in JMIL Jurnal Manajemen Industri dan Logistik agree to the following terms:
JMIL Jurnal Manajemen Industri dan Logistik is licensed under a Creative Commons Attribution 4.0 International License. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
This means:
(1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in JMIL Jurnal Manajemen Industri dan Logistik in whole or in part provided that the original work is properly cited. Users (redistributors) of JMIL Jurnal Manajemen Industri dan Logistik are required to cite the original source, including the author's names, JMIL Jurnal Manajemen Industri dan Logistik as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant JMIL Jurnal Manajemen Industri dan Logistik the right of first publication. Although authors remain the copyright owner.
