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The Effect of Product Quality and Distribution Channels on Repurchasing Intention (in press)

Ferdian Adeosandi(1), Eka askafi(2), Nisa Mutiara(3),


(1) Universitas islam Kadiri (UNISKA) Kediri, Indonesia
(2) Universitas Islam Kadiri (UNISKA) Kediri, Indonesia
(3) Universitas Islam Kadiri (UNISKA) Kediri, Indonesia
Corresponding Author

Abstract


This research was motivated by the Covid-19 pandemic, which directly changed people's lifestyles. The purposes of this study were: (1) To determine the effect of product quality and distribution channels on repurchase intentions in users of the application's food ordering feature to become an online driver in the City of Kediri (2) To determine consumer satisfaction can mediate the effect of product quality on repurchase intentions in consumers. Application messaging feature users become online drivers in the city of Kediri. The research uses a quantitative approach with a questionnaire instrument. The results obtained from this study are Product quality partially has no effect on repurchase intentions, Distribution channels partially have a significant positive impact on repurchase intentions, partially, consumer satisfaction has a positive on repurchase intentions, Product quality has a positive effect on consumer satisfaction, and distribution channels have a positive impact on consumer satisfaction

Keywords


Product quality Distribution channels Consumer satisfaction Repurchase intention Covid-19 pandemic

References


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D. B. Dwicahyanto, "Peran e-service quality, kemudahan, kepuasan dalam membentuk niat beli ulang konsumen lazada," Jurnal Ilmu Manajemen, vol. 8, no. 4, pp. 1247-1256 %@ 2549-192X, 2020.

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I. Megasyara, S. Y. Astuti, and T. S. Praja, "Analisis Dampak Perubahan Perilaku Sosial Ekonomi Masyarakat Akibat Covid 19 Di Kecamatan Paciran Kabupaten Lamongan," Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi, vol. 18, no. 02, pp. 139-148 %@ 2614-5839, 2021.

Y. Yuniarti, "Pengaruh Citra Merek Terhadap Niat Beli Ulang Dengan Kepuasan Konsumen Dan Kepercayaan Konsumen Sebagai Mediator," Universitas Muhammadiyah Malang, 2020.

N. Mohamed, R. Hussein, N. H. A. Zamzuri, and H. Haghshenas, "Insights into individual's online shopping continuance intention," Industrial Management & Data Systems, vol. 114, no. 9, pp. 1453-1476 %@ 0263-5577, 2014.

D. B. Dwicahyanto, "Peran e-service quality, kemudahan, kepuasan dalam membentuk niat beli ulang konsumen lazada," Jurnal Ilmu Manajemen, vol. 8, no. 4, pp. 1247-1256 %@ 2549-192X, 2020.

D. S. Ramadhani, "Pengaruh Strategi Diferensiasi Terhadap Keunggulan Bersaing (Studi Kasus Pada Konsumen Damarindo Digital Printing di Padang," Manajemen S-1, vol. 1, no. 1, 2013.

I. Irfan, N. Nurhasanah, and A. Azhar, "Dampak Covid-19 Terhadap Perubahan Perilaku Masyarakat (Studi Di Desa Naru Kecamatan Sape Kabupaten Bima)," Edu Sociata: Jurnal Pendidikan Sosiologi, vol. 4, no. 1, pp. 78-86 %@ 2599-2511, 2021.

N. Damayanti, "Strategi Bertahan Pengemudi Ojol di Masa Pandemi Covid-19 di Kota Makassar," Emik, vol. 4, no. 1, pp. 70-83 %@ 2654-4261, 2021.

M. S. Andrianto, A. Sayekti, and F. Daniel, "Analisis Sikap Konsumen Di Masa Pandemi Covid-19 Dan Pengaruhnya Terhadap Keputusan Pembelian Di Coffee Shop Jabodetabek," Jurnal Manajemen Industri dan Logistik (JMIL), vol. 5, no. 2, pp. 75-84 %@ 2598-5795, 2021.

M. Rakib, A. Syam, and H. Dewantara, "Pelatihan Merancang Bisnis Online di Masa Pandemi bagi Mahasiswa," Jurnal Dedikasi, vol. 22, no. 2, pp. 129-134, 2020.

M. B. Santoso, M. Zainuddin, and D. H. S. Asiah, "Eksistensi Bisnis Online Di Masa Pandemi Covid-19: Perspektif Kognitif Sosial," Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM), vol. 2, no. 2, pp. 136-146 %@ 2775-1929, 2021.

P. Aryadhe and N. M. Rastini, "Kualitas pelayanan, kualitas produk dan citra merek terhadap niat beli ulang di PT AGUNG TOYOTA Denpasar," Udayana University, 2016.

R. A. Fadhil, E. G. Prabowo, and A. P. Redi, "Penentuan Lokasi Distribution Center dengan Metode P-Median di PT Pertamina EP," Jurnal Manajemen Industri dan Logistik, vol. 4, pp. 01-09, 2020.

A. Gandhy, "Analisis kualitas pelayanan dan kepuasan konsumen dunkin donuts Gading Serpong," Jurnal Manajemen Industri dan Logistik (JMIL), vol. 2, no. 2, pp. 135-146 %@ 2598-5795, 2018.

M. M. Ikram, "Keputusan Penggunaan Layanan GoFood Selama Masa Pandemi Covid-19," Jurnal Ilmiah Manajemen Kesatuan, vol. 9, no. 2, pp. 71-80 %@ 2721-169X, 2021.

D. Aaker, "Four ways digital works to build brands and relationships," Journal of Brand Strategy, vol. 4, no. 1, pp. 37-48 %@ 2045-855X, 2015.

L. T. H. Hutami, D. T. Inayah, A. W. Utami, and A. R. Sari, "Edukasi Strategi Digital Marketing dan Tips Wirausaha pada Masa Pandemi di Dusun Butuh, Desa Cucukan," E-Amal: Jurnal Pengabdian Kepada Masyarakat, vol. 1, no. 3, pp. 297-302 %@ 2775-0302, 2021.

T. Endrawati and M. T. Siregar, "Analysis of logistic distribution performance of good supply from PT. Mentari Trans Nusantara distribution center to branches using Smart PLS 3.0," 2018, vol. 1941: AIP Publishing LLC, p. 020007 %@ 0735416338.

N. E. Kartika, "Fitur Aplikasi Gojek Favorit Konsumen Pada Saat Pandemi COVID-19 Di Kota Bandung," Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi, vol. 9, no. 2, pp. 1680–1695-1680–1695 %@ 2745-5769, 2020.

M. A. Palma and A. L. Andjarwati, "Pengaruh kualitas produk, kemudahan, dan harga terhadap niat beli ulang dengan kepuasan sebagai variabel intervening (Studi pada pelanggan produk fashion melalui toko online di surabaya)," Jurnal Riset Ekonomi dan Manajemen, vol. 16, no. 1, pp. 84-104 %@ 2443-1265, 2016.

C. Lin and W. Lekhawipat, "Factors affecting online repurchase intention," Industrial Management & Data Systems %@ 0263-5577, 2014.

A. T. Haryanto and S. N. Dewi, "Pengaruh Kepuasan Konsumen Sebagai Mediator Bauran Pemasaran Terhadap Keputusan Pembelian (Studi Pada Rumah Makan Pondok Padi Organik di Sragen)," Journal of Economic Education, vol. 5, no. 2, pp. 206-213 %@ 2301-7341, 2016.

P. Kotler and K. L. Keller, "Manajemen Pemasaran, Jakarta: Erlangga," Laksana. Terjemahan Fajar, 2009.

M. T. Siregar and G. Y. Samodra, "Analysis of Service Delivery Improvement of Manufactured Products with Lean Method Management," Journal of Management Science & Engineering research, vol. 3, no. 2, pp. 26-30, 2020.

F. Tjiptono, "Prinsip-prinsip total quality service," 1997.

M. H. P. Wijaya, "Promosi, Citra Merek, Dan Saluran Distribusi Pengaruhnya Terhadap Keputusan Pembelian Jasa Terminix Di Kota Manado," Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, vol. 1, no. 4 %@ 2303-1174, 2013.

T. S. S. Gultom, H. Hariyani, and Z. Ismail, "PENGARUH MEREK, SALURAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN, LOYALITAS PEMBELIAN PRODUK AQUA (Studi Kasus Pada PT. Bintang Suryasindo Cabang Pangkalpinang Bangka)," Jurnal Progresif Manajemen Bisnis, vol. 1, no. 1, pp. 55-67 %@ 2354-5682, 2014.

D. Margaretha, "Pengaruh Kualitas Produk Dan Saluran Distribusi Terhadap Loyalitas Merek Melalui Kepuasan Pelanggan (Studi Kasus Konsumen Penikmat Rokok Tambang Emas Alami Dan Coklat Alami)," Jurnal Ilmiah Mahasiswa FEB, vol. 3, no. 2, 2016.

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C. Abdullah and D. Suliyanthini, "Perubahan perilaku konsumen di masa pandemi COVID-19," Equilibrium: Jurnal Pendidikan, vol. 9, no. 1, pp. 18-24 %@ 2477-0221, 2021.

S. Lemeshow, D. W. Hosmer, J. Klar, and S. K. Lwanga, "Besar sampel dalam penelitian kesehatan," Yogyakarta: Gajah Mada University, 1997.

I. Megasyara, S. Y. Astuti, and T. S. Praja, "Analisis Dampak Perubahan Perilaku Sosial Ekonomi Masyarakat Akibat Covid 19 Di Kecamatan Paciran Kabupaten Lamongan," Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi, vol. 18, no. 02, pp. 139-148 %@ 2614-5839, 2021.

Y. Yuniarti, "Pengaruh Citra Merek Terhadap Niat Beli Ulang Dengan Kepuasan Konsumen Dan Kepercayaan Konsumen Sebagai Mediator," Universitas Muhammadiyah Malang, 2020.

N. Mohamed, R. Hussein, N. H. A. Zamzuri, and H. Haghshenas, "Insights into individual's online shopping continuance intention," Industrial Management & Data Systems, vol. 114, no. 9, pp. 1453-1476 %@ 0263-5577, 2014.

D. B. Dwicahyanto, "Peran e-service quality, kemudahan, kepuasan dalam membentuk niat beli ulang konsumen lazada," Jurnal Ilmu Manajemen, vol. 8, no. 4, pp. 1247-1256 %@ 2549-192X, 2020.

D. S. Ramadhani, "Pengaruh Strategi Diferensiasi Terhadap Keunggulan Bersaing (Studi Kasus Pada Konsumen Damarindo Digital Printing di Padang," Manajemen S-1, vol. 1, no. 1, 2013.

I. Irfan, N. Nurhasanah, and A. Azhar, "Dampak Covid-19 Terhadap Perubahan Perilaku Masyarakat (Studi Di Desa Naru Kecamatan Sape Kabupaten Bima)," Edu Sociata: Jurnal Pendidikan Sosiologi, vol. 4, no. 1, pp. 78-86 %@ 2599-2511, 2021.

N. Damayanti, "Strategi Bertahan Pengemudi Ojol di Masa Pandemi Covid-19 di Kota Makassar," Emik, vol. 4, no. 1, pp. 70-83 %@ 2654-4261, 2021.

M. S. Andrianto, A. Sayekti, and F. Daniel, "Analisis Sikap Konsumen Di Masa Pandemi Covid-19 Dan Pengaruhnya Terhadap Keputusan Pembelian Di Coffee Shop Jabodetabek," Jurnal Manajemen Industri dan Logistik (JMIL), vol. 5, no. 2, pp. 75-84 %@ 2598-5795, 2021.

M. Rakib, A. Syam, and H. Dewantara, "Pelatihan Merancang Bisnis Online di Masa Pandemi bagi Mahasiswa," Jurnal Dedikasi, vol. 22, no. 2, pp. 129-134, 2020.

M. B. Santoso, M. Zainuddin, and D. H. S. Asiah, "Eksistensi Bisnis Online Di Masa Pandemi Covid-19: Perspektif Kognitif Sosial," Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM), vol. 2, no. 2, pp. 136-146 %@ 2775-1929, 2021.

P. Aryadhe and N. M. Rastini, "Kualitas pelayanan, kualitas produk dan citra merek terhadap niat beli ulang di PT AGUNG TOYOTA Denpasar," Udayana University, 2016.

R. A. Fadhil, E. G. Prabowo, and A. P. Redi, "Penentuan Lokasi Distribution Center dengan Metode P-Median di PT Pertamina EP," Jurnal Manajemen Industri dan Logistik, vol. 4, pp. 01-09, 2020.

A. Gandhy, "Analisis kualitas pelayanan dan kepuasan konsumen dunkin donuts Gading Serpong," Jurnal Manajemen Industri dan Logistik (JMIL), vol. 2, no. 2, pp. 135-146 %@ 2598-5795, 2018.

M. M. Ikram, "Keputusan Penggunaan Layanan GoFood Selama Masa Pandemi Covid-19," Jurnal Ilmiah Manajemen Kesatuan, vol. 9, no. 2, pp. 71-80 %@ 2721-169X, 2021.

D. Aaker, "Four ways digital works to build brands and relationships," Journal of Brand Strategy, vol. 4, no. 1, pp. 37-48 %@ 2045-855X, 2015.

L. T. H. Hutami, D. T. Inayah, A. W. Utami, and A. R. Sari, "Edukasi Strategi Digital Marketing dan Tips Wirausaha pada Masa Pandemi di Dusun Butuh, Desa Cucukan," E-Amal: Jurnal Pengabdian Kepada Masyarakat, vol. 1, no. 3, pp. 297-302 %@ 2775-0302, 2021.

T. Endrawati and M. T. Siregar, "Analysis of logistic distribution performance of good supply from PT. Mentari Trans Nusantara distribution center to branches using Smart PLS 3.0," 2018, vol. 1941: AIP Publishing LLC, p. 020007 %@ 0735416338.

N. E. Kartika, "Fitur Aplikasi Gojek Favorit Konsumen Pada Saat Pandemi COVID-19 Di Kota Bandung," Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi, vol. 9, no. 2, pp. 1680–1695-1680–1695 %@ 2745-5769, 2020.

M. A. Palma and A. L. Andjarwati, "Pengaruh kualitas produk, kemudahan, dan harga terhadap niat beli ulang dengan kepuasan sebagai variabel intervening (Studi pada pelanggan produk fashion melalui toko online di surabaya)," Jurnal Riset Ekonomi dan Manajemen, vol. 16, no. 1, pp. 84-104 %@ 2443-1265, 2016.

C. Lin and W. Lekhawipat, "Factors affecting online repurchase intention," Industrial Management & Data Systems %@ 0263-5577, 2014.

A. T. Haryanto and S. N. Dewi, "Pengaruh Kepuasan Konsumen Sebagai Mediator Bauran Pemasaran Terhadap Keputusan Pembelian (Studi Pada Rumah Makan Pondok Padi Organik di Sragen)," Journal of Economic Education, vol. 5, no. 2, pp. 206-213 %@ 2301-7341, 2016.

P. Kotler and K. L. Keller, "Manajemen Pemasaran, Jakarta: Erlangga," Laksana. Terjemahan Fajar, 2009.

M. T. Siregar and G. Y. Samodra, "Analysis of Service Delivery Improvement of Manufactured Products with Lean Method Management," Journal of Management Science & Engineering research, vol. 3, no. 2, pp. 26-30, 2020.

F. Tjiptono, "Prinsip-prinsip total quality service," 1997.

M. H. P. Wijaya, "Promosi, Citra Merek, Dan Saluran Distribusi Pengaruhnya Terhadap Keputusan Pembelian Jasa Terminix Di Kota Manado," Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, vol. 1, no. 4 %@ 2303-1174, 2013.

T. S. S. Gultom, H. Hariyani, and Z. Ismail, "PENGARUH MEREK, SALURAN DISTRIBUSI TERHADAP KEPUASAN PELANGGAN, LOYALITAS PEMBELIAN PRODUK AQUA (Studi Kasus Pada PT. Bintang Suryasindo Cabang Pangkalpinang Bangka)," Jurnal Progresif Manajemen Bisnis, vol. 1, no. 1, pp. 55-67 %@ 2354-5682, 2014.

D. Margaretha, "Pengaruh Kualitas Produk Dan Saluran Distribusi Terhadap Loyalitas Merek Melalui Kepuasan Pelanggan (Studi Kasus Konsumen Penikmat Rokok Tambang Emas Alami Dan Coklat Alami)," Jurnal Ilmiah Mahasiswa FEB, vol. 3, no. 2, 2016.

N. W. Pupuani and E. Sulistyawati, "Pengaruh Bauran Pemasaran Terhadap Kepuasan Konsumen Dan Perilaku Pembelian Ulang (Studi Kasus pada Produk Pasta Gigi Merek Pepsodent di Kota Denpasar)," Udayana University, 2013.

C. Abdullah and D. Suliyanthini, "Perubahan perilaku konsumen di masa pandemi COVID-19," Equilibrium: Jurnal Pendidikan, vol. 9, no. 1, pp. 18-24 %@ 2477-0221, 2021.

S. Lemeshow, D. W. Hosmer, J. Klar, and S. K. Lwanga, "Besar sampel dalam penelitian kesehatan," Yogyakarta: Gajah Mada University, 1997.

A. Afnina and Y. Hastuti, "Pengaruh Kualitas Produk terhadap Kepuasan Pelanggan," Jurnal Samudra Ekonomi Dan Bisnis, vol. 9, no. 1, pp. 21-30 %@ 2614-1523, 2018.


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