Digital Transformation in Logistics Companies and Its Impact on Human Resources Marketing Strategies and Competition in International Trade
Downloads
This study aims to analyze Digital Transformation in Logistics Companies and Its Impact on Human Resources, Marketing Strategy, and Competition in International Trade. This study uses a quantitative method with a descriptive and explanatory approach. survey research method. The data analysis technique for this study uses statistical analysis using the Smart PLS (Partial Least Square) 3.0 program. The population and sample in this study are logistics companies that have implemented digital transformation, both nationally and internationally, the technique used in this study is purposive sampling. The results of the study show that, 1) Digital Transformation in logistics companies has an impact on HR in international trade, 2) Digital Transformation of logistics companies does not have an impact on marketing strategies in international trade, 3) Digital Transformation of logistics companies does not have an impact on competition in international trade.
Downloads
[1] M. Cichosz, C. M. Wallenburg, and A. M. Knemeyer, "Digital transformation at logistics service providers: barriers, success factors and leading practices," The International Journal of Logistics Management, vol. 31, no. 2, pp. 209-238, 2020.
[2] M. T. Siregar, Y. M. Zagloel, and A. D. Setiawan, "Application of Delphi and Servqual Methods for Quality Improvement of Logistics Services," Quality-Access to Success, vol. 26, no. 206, 2025.
[3] S. Danang Sunyoto, M. Se, and S. Fathonah Eka Susanti, Manajemen pemasaran jasa. Media Pressindo, 2015.
[4] R. A. FIKHAR, "PENINGKATAN KINERJA PASAR MELALUI AGRESIVITAS DAN PROAKTIF PADA UMKM DI KOTA SEMARANG (STUDI KASUS PADA UMKM KULINER DI KOTA SEMARANG)," Universitas Islam Sultan Agung Semarang, 2025.
[5] A. Agafonova, O. Pokrovskaya, and I. Merkulina, "Digital transformation of logistics and SCM," European Proceedings of Social and Behavioural Sciences, 2019.
[6] C. K. Himawan and J. Jonathan, "Improving Perfect Order Fulfillment in Textile SMEs with Open-Source ERP Odoo Implementation Based on the SCOR Model," Jurnal Manajemen Industri dan Logistik, vol. 9, no. 1, pp. 35-53, 2025.
[7] N. HIKMAH, "STRATEGI DIGITAL LEARNING DALAM PENERAPAN KURIKULUM MERDEKA BELAJAR DI SEKOLAH MENENGAH ATAS YAYASAN PENDIDIKAN SOROWAKO," IAIN Palopo, 2025.
[8] B. Libert, M. Beck, and J. Wind, The network imperative: How to survive and grow in the age of digital business models. Harvard Business Review Press, 2016.
[9] N. Toni, T. S. Goh, N. Nyoto, and R. Hong, "Role of Digital Marketing and Digital Transformation in the SME's Financial Performance," Jurnal Manajemen Industri dan Logistik, vol. 8, no. 1, pp. 01-16, 2024.
[10] A. Y. Kirana, M. Saifudin, M. M. Mukhlisin, N. Fatmawati, and M. I. Ansori, "Transformasi digital terhadap sumber daya manusia sebagai upaya meningkatkan kapabilitas perusahaan," Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-Commerce, vol. 2, no. 4, pp. 19-36, 2023.
[11] E. Palkina, "Transformation of business models of logistics and transportation companies in digital economy," Transportation Research Procedia, vol. 63, pp. 2130-2137, 2022.
[12] J. Kern, "The digital transformation of logistics: A review about technologies and their implementation status," The digital transformation of logistics: Demystifying impacts of the fourth industrial revolution, pp. 361-403, 2021.
[13] P. Kotler and K. L. Keller, "Manajemen Pemasaran edisi 13 jilid 2," 2021.
[14] I. Ghozali, Structural equation modeling: Metode alternatif dengan partial least square (pls). Badan Penerbit Universitas Diponegoro, 2008.
[15] A. Herlambang and A. S. Nitisemito, "AA Anwar Prabu Mangkunegara (2012). Manajemen Sumber Daya Manusia. Bandung: PT. Remaja Rosdakarya. Abdillah, Willy dan Jogiyanto.(2015). Partial Least Square (PLS) Alternatif Structural Equation Modeling (SEM) dalam Penelitian Bisnis. Ed. 1. Yogyakarta: ANDI. Achmad Kuncoro, Engkos dan Ridwan.(2018). Analisis Jalur (Path Analisis). Edisi," Journal of Applied Sciences, vol. 1, no. 4, pp. 315-334.
[16] M. Madhesh and S. Parvathi, "Economic Empowerment Through Coir Industry: A Study on Production and Market Dynamics in Tamil Nadu's Namakkal District," Journal of Economics and Business Issues, vol. 5, no. 1, pp. 26-44, 2025.
[17] W. Septiani, H. Yustati, and M. Ilhamiwati, "Pengaruh Marketing Mix Syariah Dan Brand Value Terhadap Minat Konsumen Kopi Rumahan Kualitas Premium," NSTITUT AGAMA ISLAM NEGERI (IAIN) CURUP, 2025.
Copyright (c) 2025 Nurmin Arianto, Hamsinah Hamsinah, Kasmad Kasmad
This work is licensed under a Creative Commons Attribution 4.0 International License.
JMIL Jurnal Manajemen Industri dan Logistik (Journal of Industrial and Logistics Management) is an Open Access Journal. The authors who publish the manuscript in JMIL Jurnal Manajemen Industri dan Logistik agree to the following terms:
JMIL Jurnal Manajemen Industri dan Logistik is licensed under a Creative Commons Attribution 4.0 International License. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
This means:
(1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in JMIL Jurnal Manajemen Industri dan Logistik in whole or in part provided that the original work is properly cited. Users (redistributors) of JMIL Jurnal Manajemen Industri dan Logistik are required to cite the original source, including the author's names, JMIL Jurnal Manajemen Industri dan Logistik as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant JMIL Jurnal Manajemen Industri dan Logistik the right of first publication. Although authors remain the copyright owner.
