The Influence Of Ambassador's Brand On Brand Image And Their Impact On Buying Interest Of Tokopedia Consumers
Downloads
Downloads
T. Zulfikar, I. Aprianti, and E. Rachmawati, "Digital Marketing and Brand Image To Increase Consumer Purchase Interest," Jurnal Manajemen Industri dan Logistik (JMIL), vol. 6, no. 1, pp. 21-29 %@ 2598-5795, 2022.
N. K. P. Kusumawati, N. Landra, and A. A. D. Widyani, "The Effect of Leadership and Financial Incentives on Job Satisfaction and Employees Performance at Ud. Kusuma Bali Mandiri."
D. Gita and R. Setyorini, "Pengaruh Brand Ambassador Terhadap Brand Image Pada Perusahaan Online Zalora. co. id," eProceedings of Management, vol. 3, no. 1 %@ 2355-9357, 2016.
M. H. Sagala and H. Mulyaningsih, "Pengaruh Brand Ambassador Terhadap Brand Image OPPO Smarthphone Di Kota Bandung," E-Proceeding Of Management, vol. 4, no. 1, 2017.
A. Yulianingsih and F. Oktafani, "Pengaruh Brand Image dan E-Service Quality Terhadap Proses Keputusan Pembelian Pada Tiket. com," Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), vol. 4, no. 2, pp. 60-72 %@ 2621-5306, 2020.
A. Adeleke, "A Case Study of the Marketing Tools Coffee Shop Owners Use to Sustain Businesses," Open Journal of Business and Management, vol. 8, no. 2, pp. 726-753, 2020.
A. Gandhy, "Analisis kualitas pelayanan dan kepuasan konsumen dunkin donuts Gading Serpong," Jurnal Manajemen Industri dan Logistik (JMIL), vol. 2, no. 2, pp. 135-146 %@ 2598-5795, 2018.
S. Andrian, "Digital Marketing and Product Variety on Shopee Online Shop Consumer Purchase Interests (Case Study on Management Study Program Student of the Faculty of Economics, Bhayangkara University, Jakarta Raya, Class of 2016)," Journal of Business and Management, vol. 3, no. 1, pp. 14-24, 2019.
S. B. Gultom and D. Sari, "Pengaruh Brand Ambassador Blackpink Terhadap Brand Image E-commerce Shopee," eProceedings of Management, vol. 6, no. 2 %@ 2355-9357, 2019.
S. Sukanta and M. A. Muis, "Marketing Mix Of 4p's For Customer Purchasing Decisions," Dinasti International Journal of Digital Business Management, vol. 3, no. 3, pp. 432-439 %@ 2715-4203, 2022.
G. W. Utomo and B. Prabawani, "Pengaruh Brand Ambassador Dan Citra Merk Terhadap Keputusan Pembelian Sepeda Motor Suzuki Type Nex," Jurnal Ilmu Administrasi Bisnis, vol. 6, no. 4, pp. 287-297 %@ 2746-1297, 2017.
F. Tjiptono, D. Arli, and T. S. D. R. Rosari, "Assessing brand origin recognition accuracy and its antecedents in a developing country," Journal of Promotion Management, vol. 21, no. 6, pp. 631-648 %@ 1049-6491, 2015.
D. J. Priansa and B. Suryawardani, "Effects of e-marketing and social media marketing on e-commerce shopping decisions," Jurnal Manajemen Indonesia, vol. 20, no. 1, pp. 76-82 %@ 2502-3713, 2020.
H. Siahaan, Manajemen Risiko pada Perusahaan & Birokrasi. Elex Media Komputindo, 2013.
A. S. Hanafi, C. Almy, and M. T. Siregar, "Pengaruh gaya kepemimpinan dan motivasi kerja terhadap kinerja pegawai," Jurnal Manajemen Industri Dan Logistik (JMIL), vol. 2, no. 1, pp. 52-61, 2018.
A. Y. A. Fianto, D. Hadiwidjojo, and S. Aisjah, "The influence of brand image on purchase behaviour through brand trust," Business Management and Strategy, vol. 5, no. 2, p. 58, 2014.
P. David, S. Kline, and Y. Dai, "Corporate social responsibility practices, corporate identity, and purchase intention: A dual-process model," Journal of Public Relations Research, vol. 17, no. 3, pp. 291-313 %@ 1062-726X, 2005.
S. H. Wijanto, "SEM dengan Lisrel 8.8," Yogyakarta: PT. Graha Ilmu, 2008
JMIL Jurnal Manajemen Industri dan Logistik (Journal of Industrial and Logistics Management) is an Open Access Journal. The authors who publish the manuscript in JMIL Jurnal Manajemen Industri dan Logistik agree to the following terms:
JMIL Jurnal Manajemen Industri dan Logistik is licensed under a Creative Commons Attribution 4.0 International License. This permits anyone to copy, redistribute, remix, transmit and adapt the work provided the original work and source is appropriately cited.
This means:
(1) Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in JMIL Jurnal Manajemen Industri dan Logistik in whole or in part provided that the original work is properly cited. Users (redistributors) of JMIL Jurnal Manajemen Industri dan Logistik are required to cite the original source, including the author's names, JMIL Jurnal Manajemen Industri dan Logistik as the initial source of publication, year of publication, volume number, issue, and Digital Object Identifier (DOI); (2) Authors grant JMIL Jurnal Manajemen Industri dan Logistik the right of first publication. Although authors remain the copyright owner.
