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The Influence Costumer Cognitif Factor on Brand Equity Through Brand Personality

DOI : 10.30988/jmil.v7i2.1070
Fery Riyanto (1), Achmad Daengs GS (2), Roymon Panjaitan (3), Muhammad Yusuf (4), Saipul Al Sukri (5)
(1) Universitas Dian Nuswantoro, Indonesia ,
(2) Universitas 45 Surabaya, Indonesia ,
(3) Universitas Dian Nuswantoro, Indonesia ,
(4) Universitas Bandung ,
(5) UIN Sultan Syarif Kasim Riau
249-260
Abstract : 185
PDF - full text : 76
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